Turning ideas into systems that scale
— and deliver real business value.
About Me
I’m Aufa — a software engineer and product-driven builder based in Indonesia. I’ve worked at fintech companies, YC-backed startups, and built automation software from scratch for small businesses.
Not just an engineer — I also think like a Product Managers. I’ve shipped products without needing a product manager, and thrive in messy 0→1 environments where speed and judgment matter more than process.
My approach is first-principles, feedback-loop driven, and grounded in real-world constraints — especially in markets where WhatsApp is the operating system.
What I can bring value to your business
- ⚡ Product MVPs: From zero to working product — fast.
- 🤑 Software Solutions: Converting business problem into cost-saving or value generator solution.
- 💼 Freelance Dev Work: Freelance contracts (Go, Ruby, Javascript).
Projects
🧾 OCR SaaS MVP @ Mekari
- Co-built OCR-as-a-service MVP from 0-to-1 as full-stack developer
- Acquired ~200 users and processed 2,000+ documents within 6 months
- Drove triple-digit million rupiah increase in MRR
- Stack: Ruby on Rails, Sidekiq, Redis, Vue.js, Postgres
📊 Accounting Automation @ Delegasi (YC S22)
- Acted as both PM and engineer — owning full product lifecycle
- Delivering product’s core retention value
- Improved engineering velocity via observability and monitoring
- Stack: Node.js, React, Postgres, PostHog
💰 Infrastructure & Migration @ Fazz (prev: Payfazz)
- Built OTP and PIN login flows — improved onboarding and user bounce
- Do data migration with 99.9% success
- Delivered mini features to keep product retention
- Stack: Ruby on Rails, Golang, Redis, Postgres, MySQL, Pub/Sub
Let’s Build Something
Whether you're hiring, collaborating, or just want to have a side coffee chat, I’m always open to talk.